Planning & site building · Practical guide

Create a website content inventory

Map what exists, what is missing, and who owns each item before rewriting pages or migrating to a new design.

2 min read4 practical steps

An original planning guide. Use the linked primary documentation for platform details and the supported procedure for your environment.

Collect content locations

List public pages, downloads, important images, forms, and linked resources. Include legacy addresses still used outside current navigation.

Describe purpose and ownership

Give each item a reader task, owner, and source of truth. Record repeated facts that should be maintained consistently.

Assess the actual material

Flag outdated facts, missing assets, broken links, unsupported claims, and content that duplicates another page without adding value.

Choose the next action

Assign retain, revise, merge, or retire with a reason. Add redirect or asset-replacement work where existing addresses will change.

Worked scenario

See the plan in practice.

The same opening hours appear on three pages and a PDF. The inventory identifies all copies before a new schedule is published.

Review your result

Your acceptance checklist

Locations complete
Facts owned
Actions assigned

Use these checks to identify gaps in your page-and-asset inventory. Assign an owner to any unresolved item before the next dependent step.

Primary references

For the underlying concepts and current platform details:

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Frequently asked questions

What you need to know.

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What will I produce when I create a website content inventory?

The intended deliverable is a page-and-asset inventory.

Map what exists, what is missing, and who owns each item before rewriting pages or migrating to a new design.

What should I gather in a website content inventory?

Collect content locations. List public pages, downloads, important images, forms, and linked resources. Include legacy addresses still used outside current navigation.

Describe purpose and ownership. Give each item a reader task, owner, and source of truth. Record repeated facts that should be maintained consistently.

How can I review the completed page-and-asset inventory?

Check your page-and-asset inventory against these acceptance points:

Locations complete
Facts owned
Actions assigned

Assign retain, revise, merge, or retire with a reason. Add redirect or asset-replacement work where existing addresses will change.