SEO · Website glossary

Redirect

Quick answer · What is Redirect?

A response or mechanism that sends a user agent from one URL to another.

IN PRACTICE

Redirect: an example

An old service-page URL points visitors to the corresponding replacement page after a redesign.

KEEP IN MIND

Redirecting every removed page to the homepage may fail to satisfy the original visitor's intent.

Put the idea to work

Frequently asked questions

What is a practical example of Redirect?

An old service-page URL points visitors to the corresponding replacement page after a redesign.

Should every removed page redirect to the homepage?

Redirecting every removed page to the homepage may fail to satisfy the original visitor's intent.

Which concepts should I read alongside Redirect?

301 redirect: An HTTP status indicating that a resource has moved permanently to another URL.
302 redirect: An HTTP status indicating a temporary redirection to another URL.