SEO · Website glossary

301 redirect

Quick answer · What is 301 redirect?

An HTTP status indicating that a resource has moved permanently to another URL.

IN PRACTICE

301 redirect: an example

A site sends a 301 response from an old article path to its permanent replacement.

KEEP IN MIND

A permanent redirect should be intentional; test destination and chain length before making a broad migration change.

Put the idea to work

Frequently asked questions

What is a practical example of 301 redirect?

A site sends a 301 response from an old article path to its permanent replacement.

What should I test before a broad permanent-redirect change?

A permanent redirect should be intentional; test destination and chain length before making a broad migration change.

Which concepts should I read alongside 301 redirect?

Redirect: A response or mechanism that sends a user agent from one URL to another.
Canonical URL: The preferred representative URL selected or indicated for a set of duplicate or closely similar pages.