Search & content · Practical guide

Build a redirect map for a website redesign

Pair retired addresses with relevant replacements and give reviewers an inspectable plan before changing live routing.

2 min read4 practical steps

An original planning guide. Use the linked primary documentation for platform details and the supported procedure for your environment.

Collect existing addresses

Use the current site inventory, navigation, available search reports, and important external links. Include legacy paths that still serve a user purpose.

Choose destinations by meaning

Map each old page to the closest genuine replacement. Flag pages without a suitable successor for a deliberate decision.

Check implementation behavior

Test the supported redirect configuration for status, destination, loops, chains, and accidental matching of unrelated paths.

Review surrounding signals

Update internal links and sitemap entries to preferred destinations. Monitor relevant not-found and indexing reports after release.

Worked scenario

See the plan in practice.

Three retired service pages have distinct replacements. Map them individually instead of sending all visitors to an unrelated general page.

Review your result

Your acceptance checklist

  • Sources gathered
  • Destinations relevant
  • Rules tested

Use these checks to identify gaps in your url-to-url redirect map. Assign an owner to any unresolved item before the next dependent step.

Primary references

For the underlying concepts and current platform details:

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Frequently asked questions

What you need to know.

Talk to our team

What will I produce when I build a redirect map for a website redesign?

The intended deliverable is a URL-to-URL redirect map.

Pair retired addresses with relevant replacements and give reviewers an inspectable plan before changing live routing.

What should I gather and map before implementing redirects?

Collect existing addresses. Use the current site inventory, navigation, available search reports, and important external links. Include legacy paths that still serve a user purpose.

Choose destinations by meaning. Map each old page to the closest genuine replacement. Flag pages without a suitable successor for a deliberate decision.

How can I review the completed URL-to-URL redirect map?

Check your URL-to-URL redirect map against these acceptance points:

  • Sources gathered
  • Destinations relevant
  • Rules tested

Update internal links and sitemap entries to preferred destinations. Monitor relevant not-found and indexing reports after release.

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