2 min readAn original planning guide. Use the linked primary documentation for platform details and the supported procedure for your environment.
Choose a supported use case
Use the search engine's current documentation to identify an applicable content type and its requirements. Do not add types just to fill fields.
Compare facts to the page
Match names, images, descriptions, availability, and other used properties with visible, maintained information. Flag unsupported claims.
Validate generated output
Use the relevant official testing tools and inspect published markup, including template variants and absent optional data.
Document maintenance
Assign the data source and owner for changing facts. Treat rich-result eligibility as conditional rather than a guaranteed display outcome.
Worked scenario
See the plan in practice.
A product page says unavailable but its markup still says available. Correct the source of the mismatch instead of relying on syntactic validity alone.
Review your result
Your acceptance checklist
Use case supported- Facts match
- Output validated
Use these checks to identify gaps in your structured-data review. Assign an owner to any unresolved item before the next dependent step.
The terms behind the task
- Structured dataMachine-readable markup using a defined vocabulary to describe entities or content on a page.
- Product catalogThe organized set of product information a store uses to present and manage its offering.
- IndexingThe processing and potential storage of page information in a search engine's searchable index.
Primary references
For the underlying concepts and current platform details:
