SEO · Website glossary

Structured data

Quick answer · What is Structured data?

Machine-readable markup using a defined vocabulary to describe entities or content on a page.

IN PRACTICE

Structured data: an example

A product page includes supported product properties that match its visible information.

KEEP IN MIND

Valid markup does not guarantee a rich result, and unsupported or misleading properties can cause problems.

Put the idea to work

Frequently asked questions

What is a practical example of Structured data?

A product page includes supported product properties that match its visible information.

Does valid structured data guarantee a rich result?

Valid markup does not guarantee a rich result, and unsupported or misleading properties can cause problems.

Which concepts should I read alongside Structured data?

Indexing: The processing and potential storage of page information in a search engine's searchable index.
Product catalog: The organized set of product information a store uses to present and manage its offering.