Choose a naming convention.
Agree on source, medium and campaign spelling before the first email goes out. Consistency makes reports easier to compare.
Let.com tools / UTM link builder
UTM link builder.
Add campaign tags to a link for your newsletter, social post or paid campaign. Keep an existing query or anchor while adding clear tracking values.
Enter your details
YOUR NEXT STEP
Know which link brought them here.
Fill in the details, then use the button to see your result.
Builds a URL locally. It does not install analytics or send data. Do not put personal information or secrets in campaign tags.
Make the most of it
How to use your results
Describe the placement.
Use the optional content field to distinguish a header button from a footer link in the same campaign.
Test before sharing.
Open the finished link and confirm the correct destination. Make sure your analytics setup recognizes the campaign parameters.
Your next good move
Related tools
What happens to query parameters already in my URL?
The builder preserves existing query parameters and a page anchor while setting the campaign fields you supply. Preview the completed link and test its destination before sharing it.
Does a tagged link install analytics?
No. It only builds the URL. Your destination website needs an analytics setup that recognizes those campaign parameters to report on visits.
What should I put in source, medium and campaign?
Use a consistent naming convention, such as newsletter for source, email for medium and autumn-launch for campaign. Use content to distinguish placements. Keep personal information and secrets out of the URL.