SEO · Website glossary

Meta description

Quick answer · What is Meta description?

An HTML metadata field offering a summary of a page's content.

IN PRACTICE

Meta description: an example

A service page describes its actual scope in a concise, distinct meta description.

KEEP IN MIND

Search engines may choose different snippet text for a query; the supplied description is not fixed display copy.

Put the idea to work

Frequently asked questions

What is a practical example of Meta description?

A service page describes its actual scope in a concise, distinct meta description.

Will search engines always display my supplied meta description?

Search engines may choose different snippet text for a query; the supplied description is not fixed display copy.

Which concepts should I read alongside Meta description?

Title element: The HTML element that names a document for browsers and other consumers, including search systems.
Search intent: The task or information need a person is trying to satisfy through a query.