SEO · Website glossary

Search intent

Quick answer · What is Search intent?

The task or information need a person is trying to satisfy through a query.

IN PRACTICE

Search intent: an example

A search for moving a domain may mean changing registrars, changing hosts, or changing a website address.

KEEP IN MIND

Do not infer intent from one keyword alone; examine the actual question and explain the relevant distinctions.

Put the idea to work

Frequently asked questions

What is a practical example of Search intent?

A search for moving a domain may mean changing registrars, changing hosts, or changing a website address.

Can one keyword establish the reader's intent?

Do not infer intent from one keyword alone; examine the actual question and explain the relevant distinctions.

Which concepts should I read alongside Search intent?

Organic search: Visits or visibility arising from unpaid search results rather than paid search advertisements.
Internal link: A hyperlink connecting one page to another within the same website.