Email · Website glossary

Mailing list

Quick answer · What is Mailing list?

A managed group of email recipients served through a list address or sending system.

IN PRACTICE

Mailing list: an example

An organization distributes subscribed updates to a maintained audience list.

KEEP IN MIND

A copied collection of addresses is not the same as a maintained list with preferences and unsubscribe handling.

Put the idea to work

Frequently asked questions

What is a practical example of Mailing list?

An organization distributes subscribed updates to a maintained audience list.

Is a collection of addresses enough to make a maintained mailing list?

A copied collection of addresses is not the same as a maintained list with preferences and unsubscribe handling.

Which concepts should I read alongside Mailing list?

Email deliverability: The practical ability of legitimate mail to reach its intended destination, including acceptance and placement decisions by receiving systems.
Transactional email: A message triggered by a specific action or service event, such as an account request or order update.