Email · Website glossary

Email deliverability

Quick answer · What is Email deliverability?

The practical ability of legitimate mail to reach its intended destination, including acceptance and placement decisions by receiving systems.

IN PRACTICE

Email deliverability: an example

A test message is accepted by the recipient's server but appears in a junk folder.

KEEP IN MIND

A successful send action or SMTP acceptance does not guarantee inbox placement.

Put the idea to work

Frequently asked questions

What is a practical example of Email deliverability?

A test message is accepted by the recipient's server but appears in a junk folder.

Does a successful send guarantee inbox placement?

A successful send action or SMTP acceptance does not guarantee inbox placement.

Which concepts should I read alongside Email deliverability?

Email bounce: A delivery failure notification generated when a message cannot be delivered as expected.
DMARC: An email authentication policy and reporting mechanism that relates SPF or DKIM authentication to the visible From domain through alignment.