Ecommerce · Website glossary

Coupon

Quick answer · What is Coupon?

A configured promotion that applies a discount or benefit when its eligibility rules are satisfied.

IN PRACTICE

Coupon: an example

A shop creates a code limited to selected products and a defined usage count.

KEEP IN MIND

Test exclusions, combinations, and displayed totals; a friendly code name does not explain its full rules.

Put the idea to work

Frequently asked questions

What is a practical example of Coupon?

A shop creates a code limited to selected products and a defined usage count.

What should I check beyond the coupon code's name?

Test exclusions, combinations, and displayed totals; a friendly code name does not explain its full rules.

Which concepts should I read alongside Coupon?

Checkout: The workflow in which a shopper supplies required details, reviews the order, and submits a purchase.
Product catalog: The organized set of product information a store uses to present and manage its offering.