Ecommerce · Website glossary

Product variant

Quick answer · What is Product variant?

A specific purchasable version of a product distinguished by attributes such as size or color.

IN PRACTICE

Product variant: an example

A single shirt design has separate small, medium, and large variants with their own availability.

KEEP IN MIND

A descriptive attribute does not automatically create a separately tracked purchasable variant.

Put the idea to work

Frequently asked questions

What is a practical example of Product variant?

A single shirt design has separate small, medium, and large variants with their own availability.

Does every descriptive attribute create a purchasable variant?

A descriptive attribute does not automatically create a separately tracked purchasable variant.

Which concepts should I read alongside Product variant?

SKU: A stock keeping unit is an identifier a business assigns to distinguish inventory items.
Variable product: A WooCommerce product type that offers variations with attributes and potentially distinct prices, stock, or images.