SEO · Website glossary

Anchor text

Quick answer · What is Anchor text?

The readable text of a hyperlink that communicates something about its destination.

IN PRACTICE

Anchor text: an example

A link labeled DNS change checklist tells readers more than a repeated click here label.

KEEP IN MIND

Descriptive text should fit the destination naturally; a long string of keywords is not a useful label.

Put the idea to work

Frequently asked questions

What is a practical example of Anchor text?

A link labeled DNS change checklist tells readers more than a repeated click here label.

Should anchor text be a long list of keywords?

Descriptive text should fit the destination naturally; a long string of keywords is not a useful label.

Which concepts should I read alongside Anchor text?

Internal link: A hyperlink connecting one page to another within the same website.
Website navigation: The controls and links that help people understand a site's organization and move between content or tasks.